Today somebody sent an email about how Steve Jobs is creative and brilliant. This reminded me of my friend overhearing a conversation from an old lady about how Bill Gates created Internet.
If we really think about Jobs, what do we really know about him? Here was my response to email, you make your own opinion:
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I differ in opinion. I do not know if he is brilliant or creative. We give all credit of iPhone to Jobs but do we know who came up with the idea or business model? I can almost bet that most big companies it is not the CEO who comes up with best ideas.
Also, the multi billion dollar creative idea called "iPhone" has been "out in the open" for 3+ years now, how come nobody can compete even now? If he was so brilliant, how come he failed at Next? How come Mac is not as popular as PC? Calling him creative and brilliant does not explain his failures. So the question is what is he good at and what he is not good at?
Jobs skills are not creativity or brilliance. He has only one skill, he
can create amazingly efficient teams. Starting from 1 person team (Steve W.) to currently massive company called Apple. These teams execute at speeds that other companies cannot. If you read about what he did in Pixar, you can see hints of his strategy. He failed at Next because despite his superb team which resulted in an amazing product, his business vision failed, same story with Mac. He even admitted it during iPhone's early days that Apple has made some mistakes with Mac that they will not make with iPhone.
Team is No 1 factor in success or failure of a company... or so I believe
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